EFTI Rebrand | Leadership in Motion

Led this project from concept to completion, overseeing every stage of production—from ideation and scripting to filming, directing, and editing. This initiative aimed to reintroduce the Equinox Fitness Training Institute (EFTI) with a bold, future-forward identity that reflects its evolution from a traditional education platform into a dynamic leadership engine for fitness professionals.

The video’s narrative was designed to embody the ethos of EFTI as more than a teaching institution—it’s a place where coaching becomes craft, and ambition becomes lasting impact. Leveraging AI-assisted voiceover technology, I scripted the piece with rhythmic language that paired seamlessly with compelling visuals and cinematic pacing to deliver an emotionally resonant and high-impact story.

Throughout production, I crafted a shot list to visually symbolize EFTI’s four foundational pillars—Movement, Nutrition, Regeneration, and Community—while also spotlighting the people and philosophies that make the program unique. Every element was intentionally designed to emphasize leadership, mentorship, and transformation within the coaching journey.

The final product serves as both a brand anthem and a recruitment tool, positioning EFTI not just as a learning platform, but as a launchpad for the next generation of purpose-driven leaders.

Kettlebell Fundamentals Workshop | Equinox Coral Gables

Project from end to end—planning, directing, filming, and editing to produce a professional recap that captured the intensity and instructional depth of the experience. Held at Equinox Coral Gables, this workshop was led by a nationally recognized kettlebell expert and designed to sharpen both the technical skills and coaching strategies of participating fitness professionals.

Throughout the day, attendees were guided through foundational kettlebell movements including the Swing, Get-up, Clean, Press, Snatch, and Squat. Emphasis was placed on precision, safe execution under load, and how to scale these movements for clients across a range of fitness levels. Participants received hands-on instruction, feedback, and progressive drills aimed at building both competence and confidence with the bell.

This recap was crafted to reflect the power of in-person education—where physical challenge, tactical cueing, and real-time correction create lasting growth. The final video serves as a visual summary of the rigor, professionalism, and culture of mastery that define the Equinox approach to movement education.

PT Educator Certification Workshop Launch

This project marked the official rollout of the revamped Equinox PT Educator Certification Program—a milestone initiative designed to elevate the role of internal educators across our national footprint. I directed and produced this end-to-end, ensuring the final delivery reflected the professionalism, instructional depth, and cultural significance of the program’s launch.

This 2-day, 16-hour workshop brought together the first cohort of PT Educators to experience a newly structured development framework that blends adult learning science, dynamic facilitation models, and experiential teaching methods. The workshop moved beyond content delivery to focus on facilitation mastery—equipping coaches to lead with presence, purpose, and precision.

Participants engaged in hands-on practice, peer feedback, and scenario-based learning tied to real-world coaching applications. From “Strong Start” presentations and POST planning to managing group dynamics and handling disruptions, every module was crafted to help educators evolve into confident facilitators who can drive learning and transformation in the field.

This recap captures the energy, rigor, and collaborative spirit of the experience, while showcasing Equinox’s commitment to developing best-in-class educators who move beyond instruction—and into leadership.

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