Carlos Arana

CONTENT STRATEGIST AND CREATIVE PRODUCER

I am a New York based Content Strategist and Creative Producer focused on building cinematic, high impact content that moves people and strengthens brands. I specialize in turning complex ideas into clear, modern, visually compelling stories that support global training and brand initiatives.

My background in coaching, leadership, and creative development shaped how I understand human behavior and communication. That foundation now guides how I design content systems, shape narratives, and build learning experiences that feel elevated and aligned with a brand’s identity.

I handle every layer of the process, from strategy and scripting to filming and post production. In my work with Equinox, that means serving as both strategist and one person production studio for global training content used across the company. My goal is simple: create content that builds clarity, connection, and measurable impact for the people and brands I partner with.

My Journey

My path into content development grew out of my work in coaching and leadership. For more than fifteen years I helped people improve their performance, communication, and personal growth. That experience taught me how humans think, learn, and make decisions, and it built the foundation for the creative and strategic work I do today as a New York based Content Strategist and Creative Producer.

Over time, I moved from leading teams to shaping stories and building content systems. What began as supporting educational initiatives evolved into a full focus on strategy, scripting, filming, and post production. That evolution eventually led me to New York and into my role on the Equinox Learning and Development team.

At Equinox, I design, script, film, and edit flagship training content used across more than one hundred locations. I work at the intersection of strategy, education, and cinematic production, translating complex concepts into clear, modern, brand aligned visuals. My focus is on global content strategy and execution: building assets that scale, feel premium, and create real results for the people and brands I serve.