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Hard work, integrity, and passion are the core values that drive AranaFit, a fitness and wellness brand empowering others to live their best lives. Located in the heart of San Francisco, Carlos and Tanya are the dynamic husband and wife team behind AranaFit. Carlos shares his extensive fitness knowledge through coaching and training while Tanya utilizes her talent for hospitality and enterprise as the Operations Manager. Together the two are determined to educate people nationwide on the power of healthy living.


Carlos Arana


Carlos is a prominent, top performing trainer and master instructor at San Francisco’s Equinox on Pine street. His journey as a fitness instructor began in 2009 while working for Wichita State University's wellness program as a graduate assistant. While overseeing the development of the Personal Training component, he earned his first certification and his passion for fitness continued to grow. In 2012, Carlos ventured into recreational services and moved to California, becoming the Fitness Director for Custom Built Personal Training under InShape Clubs California Division.

Carlos is dedicated to empowering people through hands-on training and mentorship. He educates fitness professionals and novices alike in bodybuilding, trigger techniques, advanced anatomy, physiology and exercise. His high standard for quality combined with an undeniable work ethic are values he has ingrained into every aspect of his life. As a jump rope enthusiast, Carlos is taking this niche to the next level pioneering and reinventing the classic workout.

Carlos earned his Bachelor of Science in Kinesiology from Kansas State University and a Masters of Education in Exercise Science at Wichita State University.


  • American Council on Exercise (ACE)

  • Equinox Master Instructor

  • FMS L1

  • PN L1

  • Trigger Point

  • Sales and Development

  • American Red Cross
    AED, FA and BBP

  • Equinox

    • Most Valuable Trainer - 2017

    • Top Producing Trainer (Top 10 in the Company) - 2015, 2016, 2017


  • Advanced Anatomy and Physiology of Exercise

  • Fitness Assessments and Exercise Recommendations

  • Exercise in Health and Disease

  • Bodybuilding

  • Boot Camps

  • Mobility Workshops

  • Barbell Training Mechanics Workshops

  • Trigger Techniques

  • Mastermind Workshops and Presentations

  • Jump rope


Service Providers

SF Custom Chiropractic
Dr. Jacobs
(415) 639-9166